Challenging the negative images of Haiti at a pre-visit stage using Visual Online Learning Materials

Seraphin, Hugues (2016) Challenging the negative images of Haiti at a pre-visit stage using Visual Online Learning Materials. Journal of Policy Research in Tourism, Leisure and Events, 9 (2). pp. 169-181. ISSN 1940-7963

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Post-conflict destinations can struggle to attract visitors because of their negative image. Research addressing this remains limited. The same can be said about the education of tourists. This research paper contributes to the literature in both areas as it examines the proposition that the education of tourists at a pre-visit stage using online, game-based material could be effective in challenging the negative perception of these destinations. From a destination management point of view, this paper offers an alternative to existing promotional material as there is little evidence at the moment that existing strategies are effective. From a conceptual point of view, this paper contributes to the very limited academic research in Gamification by adding the fact that Gamification can be a very efficient tryvertising tool if using subtle and implicit marketing elements.

Item Type: Article
Uncontrolled Keywords: Tourists; education; marketing strategy; Haiti; Internet
Subjects: N Business & administrative studies > N224 Management & organisation of education
N Business & administrative studies > N830 Tourism
N Business & administrative studies > N831 Tourism studies
N Business & administrative studies > N832 Tourism management
Departments: Faculty of Business, Law and Sport > Management
Depositing User: Hugues Seraphin
Date Deposited: 05 Dec 2016 08:47
Last Modified: 29 May 2018 00:00

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