Items where Subject is "N Business & administrative studies > N500 Marketing"

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Number of items at this level: 8.

B

BELLIA, CLAUDIO and Pilato, Manuela and Seraphin, Hugues (2017) THE VALUE OF INTANGIBLE RESOURCES AS A DIFFERENTIATION STRATEGY FOR ENTERPRISES: THE CASE OF PGI TABLE GRAPE OF MAZZARRONE. Quality – Access to Success, 18 (S2). ISSN 1582-2559 (In Press)

F

Ferreira, Carlos and Moraes, Caroline and Michaelidou, Nina and Mcgrath, Michelle (2016) Social media advertising: Factors influencing consumer ad avoidance. Journal of Customer Behaviour. ISSN 1477-6421 (In Press)

M

Moraes, C and Carrigan, M and Bosangit, C and Ferreira, C and Mcgrath, Michelle (2015) Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases. Journal of Business Ethics. ISSN 1573-0697

S

Scott, Peter and Scott, Tasmin and Stokes, Peter and Moore, Neil and Smith, Simon and Rowland, Caroline and Ward, Tony (2017) The Consumer Journey in the Digital Age – The Challenges Faced by Destination and Place Marketing Agencies. International Journal of Digital Culture and Electronic Tourism, 2 (1). pp. 28-45. ISSN 1753-5212

Scott, Peter and Scott, Tasmin and Stokes, Peter and Moore, Neil and Smith, Simon and Rowland, Caroline and Ward, Tony (2017) Reconceptualising Buyer Behavior in the Digital Era: An Emergent Journey. International Journal of Technology Marketing, 12 (2). pp. 165-179. ISSN 1741-878X

Seraphin, Hugues (2016) Marketing and Tourism. Research method for the segmentation of the Haitian diaspora. In: International Conference for Business and Economics, 16-19 June 2015, Florence (Italy).

Seraphin, Hugues and Ambaye, Michele and Gowreesunkar, Vanessa and Bonnardel, Valerie (2016) A marketing research tool for destination marketing organizations’ logo design. Journal of Business Research, 69 (11). pp. 5022-5027. ISSN 0148-2963

Seraphin, Hugues and Gowreesunkar, Vanessa and Ambaye, Michele (2016) The Blakeley Model applied to improving a tourist destination: An exploratory study. The case of Haiti. Journal of Destination Marketing & Management, 5 (4). pp. 325-332. ISSN 2212-571X

This list was generated on Thu Sep 21 01:00:28 2017 BST.